Tourism is at record levels, creating a situation where tourists significantly outnumber locals. Zakopane had just under 30,000 residents in 1997. Now it has about 25,000. Zakopane can accommodate 200,000 visitors; therefore, large numbers of visitors are being accommodated here. Most of the locals who live here rely on the tourism industry for their employment. Nearly all of these positions pay below average, while the cost of living has continued to rise (especially housing), which makes it hard for many residents to stay there.

Due to this, more residents are making the choice to relocate for better pay and affordable living conditions. Company executives fear that if this trend continues, then the town will continue to lose its local identity as a result of losing its residents, many of whom represent part of the town's history and culture.

Local businesses and entrepreneurs have been urging their local government officials to find a solution to this problem before it is too late by suggesting a range of options and potentially even lobbying on both a national and/or European Union level to limit the level of tourism currently occurring in resort locations.

As the president of the Tatras Chamber of Commerce, Karol Wagner has warned that without taking steps in this direction soon, Zakopane will experience massive change in the future similar to what has happened in Ocean City, which serves primarily as a tourist destination without an established community; he believes it is only a matter of time before Zakopane will share the same fate with no permanent residents remaining in 15 years.

He explained that, similar to Disneyland, Zakopane could become another empty tourist trap, losing both the authenticity and local community character that make it attractive to tourists from the Middle East and Western Europe.

Falling Birth Rates Worsen the Situation
Demographic trends also exacerbate the population decline, with only 152 live births in Zakopane during 2024 and 2,294 people who died, further showing that the disparity between live births and deaths is extremely large.

This is reflective of a greater demographic crisis in Poland, as recent sociological research projects that Poland will see a decrease in population from 38 million people in 2023 to approximately 34 million people by 2050 and possibly less than 20 million by 2100.

A number of communities in the area are discussing solutions to combat the declining birthrate. For example, Nowy Targ is located in the vicinity of Zakopane; in the past six years, it has seen a decrease of over 1,500 residents.

Town Council Members from the town of Nowy Targ are proposing a financial incentive as one solution to this issue; a one-time payment of 1,500 złoty (around €350) will be paid to parents of each newborn child. However, experts disagree with their assessment of how successful these solutions will be. They believe that a small financial incentive will not affect a person's desire to have children; therefore, this payment will only support people who have already been planning to grow their family and will do nothing to entice others to expand their families.