Interest Grows Despite Investment Caution
Polish exporters are increasingly interested in the potential of the Ukrainian future market, both in food, as well as machinery and chemical production. Even with high hopes of becoming a top exporter, foreign direct investment remains constrained as businesses choose a soft entry into unfamiliar terrain.

The document also mentions a change in the Polish perception of trade barriers with Ukraine. Close to 2/3 of exporters mentioned the absence of mutual certificates and standards as one of their top impediments in 2022. Since 2022, this figure has decreased to 51%, which is a significant decrease by as much as 14 percentage points, demonstrating improvement in the alignment of Ukrainian regulation with that of the EU.

EU Still the Main Destination of Exports
The report states that Polish companies still mainly compete with each other based on prices. In 2024, 53% of firms adopted a mixed strategy (pricing combined with some non-price tools), and as little as 2–3% opted for purely non-pricing strategies—a situation that has held steady now for more than a decade.

Polish goods find the largest market in the European Union. Germany was 36% of the total exports this year, followed by Visegrad Group countries at 12%, and France at 5% as well as other EU members at 20%.

EN Export companies are most often a large company (42%, more than 250 employees) or a small enterprise (36%), according to the study.