Lidl, Biedronka, Dino, Żabka: Business Models Compared

Turnover Facts and Business Strategies
The average Lidl shop achieves PLN 140,000 of sales per day while Biedronka is averaging PLN 94,000. At around PLN 7,000, the per-store daily sales are the lowest in case of Żabka.

Biedronka and Lidl are also pretty much the same and they are selling everything, not only food, but things like towels, plates, clothes and etc. in much bigger shops. But Lidl’s slightly larger format and ever-growing footprint – it now has more than 900 stores and opens c50 a year – means it overtakes Aldi in terms of turnover. Lidl who will grow to 1,500 stores.

Dino Polska, by contrast, has concentrated on smaller towns, with a resultant impact on per-store sales, even when it is of a more-or-less similar format and range to Biedronka. Dino posted revenues of PLN 29.27 billion in 2024, up 14.1% year on year, and an EBITDA of close to PLN 2.32 billion. However, its EBITDA margin dropped from 8.7% in 2023 to 7.9% in 2024.

Żabka’s Unique Model And Franchise Footprint
Żabka works on a different model and focuses on convenience, short-term purchases, and in-town presence. This model gives less per-day sales, but it is suitable for frequent purchasing. The chain now has more than 11,500 branches, which are mostly operated by about 10,000 franchisees, and is adding about 1,000 new stores a year.

Biedronka contributes to its mother to press on
The Biedronka banner had sales of EUR23.6 billion in 2024 – representing more than 70% of parent company Jeronimo Martins’ overall business worldwide and more than 80% of its EBITDA. The size of Biedronka’s business remains a controlling influence on the group’s performance.