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Zara's Parent Company Delays Return to Russia
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Zara's Parent Company Delays Return to Russia

The Spanish retail conglomerate that owns the popular brands Zara, Pull & Bear and Massimo Dutti, is not planning to return to Russia any time soon. Chief executive Oscar Garcia Maceiras said the decision to resume activities would be taken on the basis of a "more favourable geopolitical situation". The company exited Russia after a full-scale invasion of Ukraine during which 502 stores were closed in 2023.

Zara's Parent Company Delays Return to Russia
By Nikodem Baran | Last Updated: 20 Jun 2025
The Russian market accounted for 8.5 per cent of Inditex's global revenue before its departure. Even though the figure seems considerable, Maceiras underscored that the current circumstances are not favourable for a comeback.

The Daher Group renamed stores under new names.
After leaving the market, Inditex sold its Russian assets to the Lebanese Daher Group. The new owner rebranded most of the old Zara shops as different brands (Maag, Dub, Ecru, Vilet and others). These new stores, it is suggested, source the same suppliers as Inditex. Maceiras pointed out that Inditex does not request exclusivity from suppliers, to sentence that it operates in a fashion market featuring "many suppliers."

The Daher Group said the similarity of products was justified by international fashion trends.

Russia Says It's Open, but Not Unconditionally
Russian officials have said foreign companies could come back but under tight conditions. Returning assets under such agreements should not be to the detriment of the development of domestic businesses, First Deputy Prime Minister Denis Manturov said. Industry and Trade Minister Anton Alikhanov later said that Western companies would be permitted to return only with Russian partners, under Russia's control, and with the transfer of their technology.

For the time being, Inditex seems happy to stay out of the Russian market, investing elsewhere in the meantime until geopolitics shift.
 

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