Nawrocki Wins Polish Presidency with US-Style Online Campaign
Karol Nawrocki narrowly won the presidential election in Poland with 50.89 percent of the vote, edging his opponent Rafał Trzaskowski with 49.11 percent. The successful campaign was fueled by a focused social media strategy based, in part, on practices observed in US Republican campaigns. But rather than dwelling on standard-issue political discourse, Nawrocki's crew pushed emotional content, identity-based messaging and algorithm-friendly posts designed to activate a dedicated base of supporters.